The Best Internet Marketing Techniques Start With SEO Keyword Research

Published: 31st January 2011
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Search engine optimization plays a big role in internet marketing techniques. It is amazing to me how many marketing techniques start with knowing what keywords people are using to search for relating to the theme of your business.And SEO cannot be properly done in less you have built a large keyword list.

Therefore if you are going to do Internet marketing you need to have a keyword list that contains as many words as people are searching for as you can possibly come up with.

So how do you go about building this keyword list?

Google has a keyword tool website that is very good. Although it is designed primarily for their Adwords customers you can use it for free and build a good starter list of keyword phrases to target. You can access that here: https://adwords.google.com/select/KeywordToolExternal

A good way to do this is to start out with a basic keyword phrase of two or three words. Google not only brings you back a list of comparable words but also lets you know how many times they are being searched for online every month.


This is an excellent starting point because Google does get the majority of Internet traffic. When you target these phrases you know that this list of words you are building gives you an excellent chance of getting traffic to your website.

Another free Internet marketing tool you can use to build a longer keyword list is Traffic Travis. Their free version allows you to develop a list of words of up to 200 keywords. Their paid version allows you to develop a more comprehensive list of several hundred or even thousands of keyword phrases.

The key is to take these keywords and implement them into the various forms of Internet marketing you are doing. This means you can target these keyword phrases in forum marketing, article marketing, web pages you build, and blog articles you write.

Are You familiar with the phrase long tail keywords? These are phrases that people are searching for that include more than two or three key words. When they are searching for something online it's not unusual to see people type in five or even up to 10 keywords when they are searching for something online.


The point of this is people feel they can get a more exact search result when they type in longer keyword phrases. This gives you a chance as an Internet marketer to rank for these phrases when you know what they are.

Generally you will find the longer the keyword phrases have less competition. It also gives you an excellent chance to make more money when you rank for these phrases because you are competing with less Internet marketers for that phrase.

This makes SEO keyword research one of the best Internet marketing techniques when you approach it correctly.


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